Six powerful native ad formats designed to integrate seamlessly with Indian publisher content. Every format is optimised for India's mobile-first, multilingual audience.
Ads that integrate seamlessly within a publisher's content feed. They appear as the next natural piece of content alongside editorial articles — ideal for brand awareness and top-of-funnel engagement at scale.
Best for AwarenessRecommended content widgets placed below articles and at page ends. Users who've just finished reading are in a high-intent mindset — perfectly positioned for the next click through to your offer.
Best for TrafficNative placements inserted naturally within the body of long-form articles. Contextually matched to the surrounding editorial content for maximum relevance, high dwell time, and superior CTR performance.
Best for ConversionsPurpose-built for India's smartphone-first audience. Fast-loading, bandwidth-efficient formats designed for Android and iOS across 2G, 3G, and 4G connections. Interstitial and in-content variants available.
Mobile-First IndiaOutstream and in-feed video ads that autoplay silently within publisher content. Premium CPM rates with high completion rates. Supports Hindi, English, and regional language audio tracks for Indian audiences.
Premium eCPMFully customisable teaser widgets with image + headline combinations. Publishers control the number of columns, widget size, font style, and colours — ensuring perfect visual integration with any site design.
Fully CustomisableCompare formats by pricing model, best use case, and performance characteristics to find the right fit for your goals.
| Format | Pricing Model | Best Use Case | Avg. CTR | Mobile Optimised |
|---|---|---|---|---|
| In-Feed Native | CPC / CPM | Brand Awareness, Traffic | 1.8 – 2.5% | Yes |
| Content Recommendation | CPC | Traffic, Retargeting | 2.0 – 3.2% | Yes |
| In-Article Native | CPC / CPM | Engagement, Conversions | 2.2 – 3.8% | Yes |
| Mobile Native | CPC / CPM | Mobile-First Campaigns | 2.5 – 4.0% | Native |
| Native Video | CPM / CPV | Brand Building, Video | N/A (VTR 68%) | Yes |
| Teaser / Widget | CPC | Publisher Monetisation | 1.5 – 2.8% | Yes |
Our team will recommend the best format for your goals and audience. Get in touch today.